PR photography assignment
Lifetime Event Photography were asked for the 4th year running to cover a PR photography assignment for Addoastra Events.
Robbies Rugby Festival is a charity rugby event to raise money for two worthwhile causes.
The Robbie Anderson Cancer Trust and The Jake McCarthy Foundation.
Our remit was to capture the running of the event, the effort the organisers and volunteers put into ensure the maximum success for the fundraising goals.
We, obviously, had to capture some of the action on the pitch, this included branding and teams performing, in order for the organisers to provide images for press and other outlets.
We also had to capture the event services, from the volunteers, staff, vendors and support crews.
This was the important part in terms of the event organisers having stock footage to show future clients, and also to entice sponsorship and support in coming years.
Capturing the branding of the event was also a prioity for the event organisers.
Sponsors like to see where their money went! Giving them dramatic imagery for them to use in their own media, is a good way of engaging them in future years.
Whatever your requirement for coverage, contact Lifetime Event Photography to get the best service and make your event a success.
Lifetime provided photographers in the day, and photobooth at night, including roaming photography to capture the evening fun and entertainment.
Our event photographers really understand how to capture everything in the best light possible. We work hard to ensure you have the right imagery to show off your event in newsletters, magazines, press releases and online resources.
How any why PR photography can help your brand/event
If you’re looking to create a buzz for your business, you may need the help of PR photography. Essentially a form of commercial photography with a news angle, these professionals are commissioned to create images that will be used in press releases and other public relations materials. By having high-quality, eye-catching images to accompany your news, you can enhance press coverage in newspapers, magazines – and increasingly online via social media platforms.
If you’re thinking of hiring a PR photographer, it’s important to first understand what this type of photography is all about. In short, PR photography is all about creating visuals that will help promote and enhance news stories. The images created by a PR photographer can be used in press releases, on company websites or in social media posts – essentially anywhere that news or PR content is published.
Since a good press release with accompanying images can help generate positive media attention for your business, it’s important to work with a photographer who understands the art of PR photography. By collaborating with a skilled professional, you can create visuals that will capture the attention of journalists and help get your story noticed.
When hiring a PR photographer, it’s important to be clear about what sort of images you want. For example, you may need headshots of your staff members or team photos that can be used in press releases. If you’re launching a new product or service and are looking to generate media attention by way of news stories and features, you might need a PR photographer to capture images of the new product in action.
If you’re looking for an experienced and highly skilled PR photographer, contact us at Lifetime Event Photography today. With more than 15 years’ experience, our team can help with all your commercial photography needs – including professional headshots and group photos. We have worked with clients from a wide range of industries, so we know how to capture the perfect images for your news stories. Contact us today to find out more!
– PR photography is all about creating visuals that will help promote and enhance news stories.
– The images created by a PR photographer can be used in press releases, on company websites